Optares GmbH & Co. KG

Develop a deep understanding of product and competitive landscape and strategic challenges in the aesthetic landscape and for the affiliate Provide internal expertise on market research and business analysis to optimize and improve the quality and impact of research results Perform high impact market and competitor analyses by continuously monitoring market trends, dynamics, competitors' activities, and environmental changes to build market models and forecasts Collect and provide updates on competitive intelligence to the brand teams for better positioning in the market Monitor, analyze, and evaluate market/technology trends and competitive dynamics in collaboration with internal and external stakeholders Broaden customer universe by identifying new customers through web-crawling Provide an independent voice that contributes to the brand strategy and enhances performance based on objective information such as data analysis (patient flow, sales response, promotion channel mix, etc) Participate in brand team meetings presenting updates on key customers and recommending actionable market research and identifying opportunities Close cross-functional relationship with Sales, Finance, Marketing & IT Develop & programme database structures and dashboards to deliver them timely with high accuracy thereby ensuring high data quality Support the development of sales forecasts and commercial models by providing sales data, assumptions, market development insights and other critical information Recommend & implement methods for brand KPI's performance, benchmarking & ROI measurements Deliver best in class Business Intelligence service & support to the affiliate teams Performing checks and data cleaning to ensure the data integrity